Malmö | Sweden

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For getting a big part of my diploma thesis done, I had to move to a Scandinavian country for nearly two months. The implementation of an advertising stimuli to a World in Conflict mission could only be done with the help of the Swedish developer that created the original game in 2007 – Massive Entertainment or nowadays Ubisoft Massive.

The Massive studio is located in the town center of Malmö – Sweden’s third larges city located westerly next to  Copenhagen, Denmark. Besides working on my thesis I tried to get as much impressions of the city and the people as I could. While staying in Malmö I moved in the Massive apartment right in the town center. Therefore getting around was pretty easy.

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Posted at 1pm on 07/10/09 | No Comments » | Filed Under: InGame-Advertising, holiday, pictures, university
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Implementation DHL in WiC:SA

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The implementation of an advertising stimuli to a World in Conflict: Soviet Assault mission had to fulfill several requirements in order to use it for this research. First of all it should become a single player mission based on a common World in Conflict environment. Therefore it was intended to modify a mission that had already been created then building a complete new one.

A mission had to be modified and  adapted with a completely new plot. To achieve something compared to that a new story line had to be designed and transcripted into the game logically, visually as well as acoustically.

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